Display device

ABSTRACT

The point-of-purchase display includes a framework on which is mounted one or more display supporting panels covered by a pile fabric having loop elements. Display supports for holding the goods include a rear surface to which is affixed one or more strips of material having a plurality of resiliently deformable hook shaped elements which, when pressed against the pile fabric, become securely but removably entangled therewith. The preferred display support is a clear plastic greeting card tray which is mounted on a slanted or curved panel to illustrate the greeting cards either full faced or overlapped. The fabric preferably includes a design of horizontally extending vertically spaced lines or indicia which facilitate the proper alignment with one of the edges of the tray.

United States Patent 1 Skrzelowski 1 DISPLAY DEVICE [75] Inventor: DavidS. Skrzelowski, Grand Haven,

Mich.

[73] Assignee: Harbor Industries Incorporated,

Grand Haven, Mich.

[22] Filed: Feb. 21, 1973 [21] Appl. No.: 334,480

[451 Sept. 30, 1975 Wood et a1. ..2l1/l28X Perina 24/D1G. 18

Primanv E.raminer-Ramon S. Britts Attorney, Agent, or FirmPrice.Heneveld, Huizenga & Cooper 57 ABSTRACT shaped elements which, whenpressed against the pile fabric, become securely but removably entangledtherewith.

The preferred display support is a clear plastic greeting card traywhich is mounted on a slanted or [56] References cued curved panel toillustrate the greeting cards either full UNITED STATES PATENTS faced oroverlapped. The fabric preferably includes 21 2,554,408 5/1951 Hile24/D1G. 18 design of horizontally extending vertically spaced lines1753900 3/1956 Berry 61 311/134 X or indicia whichfacilitate the properalignment with 3.277.589 10/1966 Berdan et a1. 24/DlG. 18 one Of theedges of the tray 3,321,068 5/1967 Beach 248/205 R X 3,327,419 6/1967Stanos 248/205 R X 18 Claims, 6 Drawing Figures 'ml|||| l"' lllll|||l|llllllhl mu" US. Patent Sept. 30,1975 Sheet 1 of 2 3,908,830

'IIIIHHHHI HIHIIIH WHII US. Patent Sept. 30,1975 Sheet 2 of2 3,908,830

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DISPLAY DEVICE BACKGROUND OF THE INVENTION This invention relates to apoint-of-purchase display for lightweight softwear such as greetingcards and the like. More specifically theinvention relates to a displaywhich has exceptional utility and flexibility to be readily rearrangedto fit constantly changing needs.

For purposes of illustration, the preferred application of the inventionis directed to a display primarily used for greeting cards and relatedmerchandise. Obviously, it can be utilized in other similar types ofpoint-ofpurchase or store fixture applications.

With the rapid expansion of shopping centers which contain a largenumber of speciality shops, as well as a general overall expansion inmerchandising, there is a significantly increasing burden on merchantsto advertise their goods in new and eye-catching fashion. This requiresa variety of display devices which represent a substantial investment.Existing greeting card display card furnishings are currently made ofcardboard or vacuum-formed plastics. Until recently, space was conservedby displaying the cards on inclined stepped holders so that each row ofcards overlapped adjacent rows. However, the more recent trend is toexpose the full face of the cards, but this requires new furnishingswhich are costly. In addition, the turnover time of a particular displayarrangement is relatively short today. Present merchandising formats arebased on continually changing the display arrangement in order toachieve a sustained interest by the clientele. Present display apparatuscannot permit this except by replacement of the entire display orsupport being utilized. This is too expensive for most entrepreneurs andhence they are locked into the very limited flexibility of their presentfurnishings. Yet another drawback of present display devices relates totheir overall aesthetic appearance. Essentially, they are designedprimarily for function and because of limitations of prior artstructures, they necessarily emit a generally sterile appearance.

In view of the foregoing, there is a long felt need in the displayindustry for a support furnishing system which is not only attractivefrom an economical standpoint but is also capable of significantflexibility in arranging the trays and the like which support the goodsin all types of configurations. There is also a need for a display unitwhich is not only functionally flexible, but also is aestheticallyattractive and eye-catching.

SUMMARY OF THE INVENTION In accordance with the invention, afunctionally flexible point-of-purchase display has one or more inclinedor upright panels mounted on a frame, the face of each panel beingcovered by a decorative and functional pile fabric having loop elements.Display supports are detachably connected to the panels by utilizing oneor more strips of material on the back surface of the supports, thematerial having a plurality of resiliently deformable hook shapedelements which, when pressed against the pile fabric, become removablyentangled with the loop elements.

Preferably, the fabric is decorative and includes patterned indiciawhich provide an alignment'means for positioning each display supportina selected orientation. The preferred display support is a clear plastictray for displaying greeting cards and the like. However, various othertypes of supports for point-ofpurchase display are envisioned, severalof which are described and illustrated.

The present invention provides an extremely functionally flexibledisplay not heretofore available in point-of-purchase merchandisingdisplays. The frame and panels are relatively inexpensive. The displaysupports, which can be mass produced, may quickly be rearranged withoutmanipulation of mechanical fasteners. The display is particularlyadapted for point-ofpurchase display of soft or lightweight goodsprepackaged or otherwise. The variety of types of display supportsutilized in accordance with the invention provides a complete displaysystem including store fixtures to meet almost any need.

DESCRIPTION OF THE DRAWINGS FIG. 1 is a fragmentary view in perspectiveillustrating a point-of-purchase display arrangement in accordance withthe present invention;

FIG. 2 is a fragmentary front elevational view of a portion of thedisplay illustrated in FIG. 1 utilizing support trays for displayinggreeting cards in accordance with the invention;

FIG. 3 is a fragmentary cross-sectional view of the display illustratedin FIG. 2 taken along line IIIIII;

FIG. 4 is an enlarged side elevational view with parts in cross section,illustrating the fastening means positioned in oppositely disposedrelation;

FIG. 5 illustrates an alternative type of display provided in accordancewith the invention; and

FIG. 6 is a fragmentary perspective view illustrating yet anotheralternative type of display support utilized in accordance with theinvention.

DESCRIPTION OF THE PREFERRED EMBODIMENTS Referring now to the drawingsin detail, FIG. 1 illustrates a point-of-purchase display device 10comprising a support framework 12 formed of various vertical uprightframe members 14 spaced laterally apart and interconnected by one ormore cross members 16. Preferably, the members 14 and 16 are extrudedfrom aluminum or the like and include a longitudinally extending openingor trackway along their face (not shown) to permit various ancillarysupports such as shelving 18 or cross members 20 to be mechanicallyfastened or latched to the frame members in such a fashion that they areadjustable vertically. The display is modular in the sense that variouscomponent members may be arranged and mounted to framework 12 inarbitrary variety and length depending on the floor space available.

Illustrated in FIG. 1 are various types of modular components which areparticularly adaptable for utilization in a greeting card display. Thebase of display 10 includes a plurality of storage'cabinets 22 which arelatched at their concealed end to the various uprights l4. Cabinets 22include a single sliding drawer having a decorative header 24 with arecessed central portion 26. The upper recess face 28 of each of thecentral openings provides a drawer pull for sliding the drawer inwardlyor outwardly of the cabinet. The storage cabinets 26 provide lateralstability for the framework 12 so that the framework provides astationary support for the remaining components.

Partition panels 30, 31, and 32 are positioned above the storagecabinets and anchored to the uprights 14, forming various types ofcompartments for different which shelves are attached in accordance withthe invention, whereby greeting cards and the like are displayed in anoverlapping fashion. Compartment 38 is similar to compartment 34 withpanel 44 having a shallower incline so that the steps 46 are deeper.Compartment 36 has a back panel 50 which is smooth to permit attachmentof various shelving structures and the like in accordance with theinvention in any given arbitrary pattern. Panel 50 is concave relativeto the front, and has a radius of curvature the significance of whichwill be described hereinafter.

Other types of display supports illustrated in FIG. 1 are a pair ofdisplay cabinets 52 having an open front 54 for displaying various itemsand a glass top 56 to enhance the total visibility function. Thesecabinets are portable in the sense that they are detachable from panels30, the cabinets being attached thereto in accordance with theinvention. The various support brackets mentioned earlier areinterconnected between adjacent uprights 14 from which hooks 58 or thelike can be attached for further display support.

Referring now in detail to'FIGS. 2-4, compartment 36 is illustratedwherein the support panel 50 is curved. The panel itself is comprised ofa fiberboard or cardboard structure and is attached at its upper margin60 (FIG. 3) to a cross member 62 which is detachably connected betweentwo adjacent vertical support posts 14. The lower margin 64 is attachedto a second cross support member 66 which fits up against drawer header24 as illustrated. Thus, the unit can be easily broken down andrearranged if desired. The exposed surface of panel 50 is covered by apile fabric 70, the details of which are illustrated in FIG. 4. The pilefabric 70 has woven within it a number of closely positioned loopelements 72. The loop elements are comprised of a material which is bothsomewhat rigid and resilient so that it maintains the desired shape. Thematerial is available commercially under the tradename Velcro morespecific details of which may be had from US Pat. Nos. 2,7 l7,437 and3,114,951. The fabric 70 is referred to hereinafter as Velcro loopedmaterial.

A plurality of tray like shelves 80 are detachably anchored to panel 50by fixing one or more strips of material 76 to the back side of theshelves. The strips of material 76 are illustrated in FIG. 4 andcomprise, in addition to the fabric base, a plurality of closelyassociated resiliently deformable hook shaped elements 78. The stripsare also available commercially under the tradename Velcro and arereferred to hereinafter as Velcro" hook material. By pressing the Velcrohook material into the Velcro loop material, a positive interconnectionis obtained between the two materials, requiring a positive force to beapplied to detach the two.

The trays 80 (FIGS. 2 and 3) are comprised of a back panel 82 and frontpanel 84 interconnected by a web or card support portion 86. The frontpanel 84 is preferably shorter than the back panel 82 to permitprojection of a greeting card or the like 88 to be easily displayed andinserted or removed. Preferably, the entire tray 80 is formed of atransparent plastic or polymer so that the front panel 84 does notobstruct the overall display of the card. The strips of Velcro" hookmaterial 76 are secured to the back side of panel 82 near the uppermargin and the tray or shelf is secured to panel 50 by simply pressingon the front side of panel 82 at the locus of strips 76. Generallyspeaking, only two strips are required for a tray-like shelf having alength under 4 foot. Depending however on the display being supported,more may be desired. A plurality of apertures 81 (FIG. 2) may be formedin web 86 to prevent dust collection.

Referring to FIGS. 1 and 3, the curvature of support panel 50 increasestoward its lower margin to provide an effective panorama to the eye ofthe observer, presenting at all locations to the observer a full faceexposure. Thus, panel 50 preferably curves toward the vertical at itsupper end and toward the horizontal at its lower end. Preferably, theweb or card support portion 86 of trays 80 are sloped downwardly asillustrated in FIG. 3 so that the cards more easily lie along thecontour or slope of panel 50. The slope also'prevents the cards fromleaving forwards instead of against the support panel.

The utilization of a smooth panel such as panel 50, be it curved orsloped, allows the individual trays 80 to be positioned in an arbitraryconfiguration or pattern, e.g., for full face exposure of the greetingcards or overlapped exposure. This is illustrated in FIG. 3 wherein thetop trays 80a and 80b are mounted on panel 50 in vertical and abuttingrelationship such that the greeting cards in tray 80b extend over andabut against front face 84a overlapping greeting card 88a. In thealternative, a significant spacing can be arranged, as illustrated bythe lowermost tray 80 in FIG. 3.

Trays similar to tray 80 illustrated in FIGS. 2 and 3 are equallyapplicable for mounting on the tiered arrangements of compartments Y34and 38. These generally provide overlap display of the greeting cardsbut can be utilized for display of other types of associatedmerchandise.

The display cabinets 52 illustrated in FIG. 1 although supported on thefloor are maintained in their proper position by the utilization ofVelcro hook strips 76 secured to the back panel of the cabinet by anadhesive or the like. The entire face 90 of the exposed portion of panel30 is covered with the Velcro loop material 72 to permit attachment forlocation purposes of cabinets 52. Other types of display indicia mayalso be mounted to the face 90 of panel 30.

The front surfaces of cross bars 20 may also be covered with Velcro loopmaterial 72 to permit the suspension of various types of displays,including a hook type support 58 illustrated in FIG. 1. It has beenfound that the hook portion 92 is best located at the bottom end of itssupport element, thereby maximizing the shear effect on the Velcrointerconnection and minimizing any moment forces since separation ismost easily achieved in pulling theVelcro hook directly out of theVelcro loop. If the hook is projected from the upper end of hook 58, agreater moment is created which could cause unintentional separation ofthe Velcro materials.

Referring to FIG. 5, an alternative display embodiment is illustratedwhich can be utilized independently from or in connection with thedisplay of FIG. I. A six sided display cabinet is illustrated comprisinga pluralityofenclosed shelves 102, one of the sides 104 being hinged toform an access door, the remaining panels 106 being stationary. Asupport base 108 is secured to the bottom shelf for supporting cabinet100 while at the same time permitting its rotation about quick retrievalof reserve stock. Items may also be displayed and supported on top 110.If the height of cabinet 100 is on the order of the height of thevarious compartments 34, 36 and 38, it could be-positioned convenientlyat one end thereof. In the alternative, if it is shorter, it could bepositioned on a flat support surface built into one of the compartments,the details. of which are not shown. v

Referring to FIG. 6, an alternative. compartment not shown in FIG. 1 isillustrated. This compartment is specifically designed for the displayof wrapping paper packaged on long slender tubular elements as represented by reference numeral 112. Such items are typically illustratedand sold in connection with the greeting card format.

If a complete display of wrapping paper is desired, the compartmentutilizes a plurality of subcompartments 114, 116, etc. (only two ofwhich are shown). The first compartment 114 includes a support surface118 on which tubes of wrapping paper, for example, are supportedendwise. The subcompartment 114 is divided into a plurality of verticalpigeon hole compartments 120, 120a, 120b, etc., by a number ofindividual L-shaped dividers 122. The rear panel 124 of each dividerincludes one or more strips (not shown) of -Velcro loop material 76,such that the partitions can be easily inserted or removed within thevarious compartments 114, 116, etc., for installing a display ofwrapping paper tubes. Thus, the front panels 126 and 128 of each of thevarious compartments are covered by the Velcro loop material 72 in orderto facilitate placement of the various partitions 122.

In many instances, the entire number of compartments similar tocompartments 114 and 116 are not utilized for the display of wrappingpaper. In these in stances, it is desired to provide a shelf extendingfrom a panel, such as panel 128, of one compartment 116, to the uppermargin 129 of the compartment panel, such as panel 126, immediately infront thereof. This is provided by a shelf 130 having down turned lips132 and 134 along both edges thereof. The front lip 132 includes one ormore Velcro hook strips 76 (FIG. 6) designed to fit directly behind theupper margin 129 of panel 126, while the rear lip 134 includes one ormore ofthe Velcro hook strips 76 (not shown) for anchoring the shelf tothe rearwardly spaced panel 128. The overlap of the loop material 72 onpanel 126 is sufficient to cooperate with the strips 76 on shelf 130. As

an alternative, the front lip 132 of shelf 130 could fit over uppermargin 129 for supporting the front edge of the shelf. One or moreapertures 136 are located in shelf 130 to permit gripping of the shelffor insertion or removal.

In view of the foregoing description, it is evident that a variety ofdifferent types of display formats can be arranged utilizing the uniqueconcepts of the hooked material, and thereby permitting quick and easyorganization or knock-down of the various displays of the type describedabove. A completely new approach is proment with little versatility. I wr Although several embodiments have been shown and described in detail,it-will be obvious to those having ordinary skill in this art that thedetails of construction of these particular embodiments may bemodifiedin a great many ways without departing from the unique conceptpresentedlt is therefore intended that the invention be limited only bythe scope of the appended claims rather than by particular details ofconstruction shown, except as specificallystated in'the claims.

The embodiments of the invention in which an exclusive property orprivilege is claimed are defined as folows: l I 1. A point-of-purchasedisplay for relatively light: weight display goods comprising: a frame;at least one relatively large display supporting panel means con-'nected to said frame, the exposed face of said panel means beingsubstantially completely coveredby a pile fabric having loop elements;at least one moveable display support including means specifically forholding the display goods, said display support having a rear I saidloop elements.

surface; at least one strip of material having a plurality ofresiliently deformable hook shaped elements incorporated therewith, saidone strip being affixed to the rear surface of said display supportwhereby said 'display support can be removably and selectively affixedto the exposed face of said panel by pressing said hook shaped elementsinto removable entanglement with 2. A point-of-purchase displayaccording to claiml wherein said display support includes a horizontallyextending margin and said'fabric includes a pattern'having a pluralityof vertically spaced horizontally extend ing indicia, said indiciaforming a meansto horizontally align the horizontally extending marginofsaid display support.

3. A point-of-purchase display according to claim 1 wherein said panelhas a stepped cross section forming a plurality of continuoussteps ofalternating vertical and horizontal face surfaces.

4. A point-of-purchase display according to claim 1 wherein said panelis flat and supported by said frame at an incline.

5. A point-of-purchase display according to claim 1 wherein said panelhas a continuous smooth concave face having a radius of curvature, theupper portion of said panel curving toward the vertical and the lowerportion curving toward the horizontal.

6. A point-of-purchase display according to claim 1 wherein a pluralityof said panels are joined together on a subframe rotatably mounted onsaid frame, said plurality of panels being interconnected together alongtheir side edges to form a multi-sided shaped enclosure.

7. A point-of-purchase display according to claim 6 wherein one of saidplurality of panels is hingedly joined to another of said panels toprovide access to the interior of said multi-sided enclosure.

8. A point-of-purchase display according to claim 1 wherein said displaysupport is comprised of an elongated tray having a back panel, a webextending outwardly from the lower margin of said back panel and anupturned lip extending upwardly from the outer margin of said web, saidback panel, web and lip forming an elongated trough for supporting andholding display goods.

10. A point-of-purchase display according to claim 8 wherein said web isinclined downwardly from the lower margin of said back panel, and theupper portion of said back panel extends above said lip portion.

11. A point-of-purchase display according to claim 8 wherein said trayis comprised of a transparent lightweight material.

12. A point-of-purchase display according to claim 1 wherein saiddisplay support is comprised of a support plate and a wire-like rodextending outwardly from said plate forming a hook of arbitrary length.

13. A point-of-purchase display according to claim 12 wherein said rodis anchored to the front lower portion of said plate and said stripmaterial of hook shaped elements is affixed to the upper rear faceportion of said plate.

14. A point-of-purchase display according to claim 1 wherein a pluralityof said supporting panels are spaced laterally from each other in atiered and parallel configuration whereby stepped display pockets areformed for displaying relatively narrow elongated goods in overlappedfashion, said display support comprising a shelf member positionablebehind the upper margin of one of said spaced supporting panels and aplurality of strips of hook shaped material secured to its front andrear surface for anchoring said shelf horizontally intermediate twospaced supporting panels foreshortening one of said display pockets.

15. A point-of-purchase display for relatively lightweight display goodscomprising: an upstanding display furnishing having a generallytriangular cross section defining a back, end walls and at least onerelatively large front support panel, said end walls and support panelhaving their exposed surfaces substantially completely covered by a pilefabric having loop elements, said fabric including a pattern having aplurality of vertically spaced horizontally extending indicia; at leastone display support including means specifically for holding the displaygoods, said display support having a rear surface and a horizontallyextending margin; and at least one strip of material having a pluralityof resiliently deformable hook shaped elements incorporated therewith,said strip being affixed to the rear surface of said display supportwhereby said display support can be removably affixed to the face ofsaid fabric by pressing said hook shaped elements into removableentanglement with said loop elements of said fabric, said displaysupport being aligned horizontally with said horizontally extendingindicia on said fabric.

16. The display according to claim 15 wherein said front panel isinclined outwardly and downwardly, said display support being comprisedof an elongated tray having a back panel, a web extending outwardly fromthe lower margin of said back panel, said web being inclined relative tosaid back panel at essentially the same angle of incline of saidsupporting panel, and an upturned lip extending upwardly from the outermargin of said web generally parallel to said back panel of said tray,said back panel, web and lip forming an elongated trough for supportingand holding display goods.

17. The display according to claim 16 wherein said tray is comprised ofa transparent lightweight material.

18. The display according to claim 15 wherein said display is comprisedof a pair of upstanding display furnishings having a generallytriangular cross section, the backs of said furnishings being positionedin abutment with each other back-to-back such that such display ischaracterized by a general A-shape having oppositely faced supportpanels whereby said display is effective to support display goods fromall sides.

1. A point-of-purchase display for relatively lightweight display goodscomprising: a frame; at least one relatively large display supportingpanel meaNs connected to said frame, the exposed face of said panelmeans being substantially completely covered by a pile fabric havingloop elements; at least one moveable display support including meansspecifically for holding the display goods, said display support havinga rear surface; at least one strip of material having a plurality ofresiliently deformable hook shaped elements incorporated therewith, saidone strip being affixed to the rear surface of said display supportwhereby said display support can be removably and selectively affixed tothe exposed face of said panel by pressing said hook shaped elementsinto removable entanglement with said loop elements.
 2. Apoint-of-purchase display according to claim 1 wherein said displaysupport includes a horizontally extending margin and said fabricincludes a pattern having a plurality of vertically spaced horizontallyextending idicia, said indicia forming a means to horizontally align thehorizontally extending margin of said display support.
 3. Apoint-of-purchase display according to claim 1 wherein said panel has astepped cross section forming a plurality of continuous steps ofalternating vertical and horizontal face surfaces.
 4. Apoint-of-purchase display according to claim 1 wherein said panel isflat and supported by said frame at an incline.
 5. A point-of-purchasedisplay according to claim 1 wherein said panel has a continuous smoothconcave face having a radius of curvature, the upper portion of saidpanel curving toward the vertical and the lower portion curving towardthe horizontal.
 6. A point-of-purchase display according to claim 1wherein a plurality of said panels are joined together on a subframerotatably mounted on said frame, said plurality of panels beinginterconnected together along their side edges to form a multi-sidedshaped enclosure.
 7. A point-of-purchase display according to claim 6wherein one of said plurality of panels is hingedly joined to another ofsaid panels to provide access to the interior of said multi-sidedenclosure.
 8. A point-of-purchase display according to claim 1 whereinsaid display support is comprised of an elongated tray having a backpanel, a web extending outwardly from the lower margin of said backpanel and an upturned lip extending upwardly from the outer margin ofsaid web, said back panel, web and lip forming an elongated trough forsupporting and holding display goods.
 9. A point-of-purchase displayaccording to claim 8 wherein said web includes means defining aplurality of openings spaced along its length.
 10. A point-of-purchasedisplay according to claim 8 wherein said web is inclined downwardlyfrom the lower margin of said back panel, and the upper portion of saidback panel extends above said lip portion.
 11. A point-of-purchasedisplay according to claim 8 wherein said tray is comprised of atransparent lightweight material.
 12. A point-of-purchase displayaccording to claim 1 wherein said display support is comprised of asupport plate and a wire-like rod extending outwardly from said plateforming a hook of arbitrary length.
 13. A point-of-purchase displayaccording to claim 12 wherein said rod is anchored to the front lowerportion of said plate and said strip material of hook shaped elements isaffixed to the upper rear face portion of said plate.
 14. Apoint-of-purchase display according to claim 1 wherein a plurality ofsaid supporting panels are spaced laterally from each other in a tieredand parallel configuration whereby stepped display pockets are formedfor displaying relatively narrow elongated goods in overlapped fashion,said display support comprising a shelf member positionable behind theupper margin of one of said spaced supporting panels and a plurality ofstrips of hook shaped material secured to its front and rear surface foranchoring said shelf horizontally intermediate two spaced supportingpanels foreshortening one of said display pockets.
 15. Apoint-of-purchase display for relativelY lightweight display goodscomprising: an upstanding display furnishing having a generallytriangular cross section defining a back, end walls and at least onerelatively large front support panel, said end walls and support panelhaving their exposed surfaces substantially completely covered by a pilefabric having loop elements, said fabric including a pattern having aplurality of vertically spaced horizontally extending indicia; at leastone display support including means specifically for holding the displaygoods, said display support having a rear surface and a horizontallyextending margin; and at least one strip of material having a pluralityof resiliently deformable hook shaped elements incorporated therewith,said strip being affixed to the rear surface of said display supportwhereby said display support can be removably affixed to the face ofsaid fabric by pressing said hook shaped elements into removableentanglement with said loop elements of said fabric, said displaysupport being aligned horizontally with said horizontally extendingindicia on said fabric.
 16. The display according to claim 15 whereinsaid front panel is inclined outwardly and downwardly, said displaysupport being comprised of an elongated tray having a back panel, a webextending outwardly from the lower margin of said back panel, said webbeing inclined relative to said back panel at essentially the same angleof incline of said supporting panel, and an upturned lip extendingupwardly from the outer margin of said web generally parallel to saidback panel of said tray, said back panel, web and lip forming anelongated trough for supporting and holding display goods.
 17. Thedisplay according to claim 16 wherein said tray is comprised of atransparent lightweight material.
 18. The display according to claim 15wherein said display is comprised of a pair of upstanding displayfurnishings having a generally triangular cross section, the backs ofsaid furnishings being positioned in abutment with each otherback-to-back such that such display is characterized by a generalA-shape having oppositely faced support panels whereby said display iseffective to support display goods from all sides.